Mazda Targets Novated Lease Market with $2,000 Electric Vehicle Cashback

Carmakers are moving aggressively to win over Australian salary packaging buyers before looming tax changes take effect, with Mazda introducing a dedicated nationwide cashback offer on its latest electric range.

Mazda Australia has rolled out a $2,000 cashback promotion aimed directly at salary packaging customers who purchase and take delivery of a new, fully electric Mazda 6e sedan or CX-6e SUV between 1 October and 31 December 2026. The financial sweetener applies across all trim levels of both models and can be used with any novated lease provider.

The push comes as established Japanese manufacturers face increasing pressure from Chinese competitors who have triggered fierce price wars in the local EV market. The rear-wheel-drive 6e starts from $49,990 before on-road costs, while the mid-size CX-6e SUV enters the showroom from $53,990. Both vehicles feature a 78kWh battery and fall comfortably below the $91,661 luxury car tax threshold for fuel-efficient vehicles.

Automakers are increasingly tailoring promotions to the novated leasing channel because salary packaging has become the dominant method for Australians to finance zero-emission passenger cars. With federal policy discussions pointing toward reduced tax concessions for higher-priced electric cars from April 2027, brands are eager to lock in retail and corporate orders before the end of the calendar year.

What this means for your novated lease

If you have been weighing up an electric company car or considering packaging your next family vehicle, factory incentives can significantly improve the upfront and ongoing numbers.

• Direct cost savings: The $2,000 manufacturer cashback provides immediate cash relief, effectively softening the net cost of stepping into an electric vehicle.
• Full FBT exemption: Because the starting prices of both the 6e and CX-6e sit well under the 2026–27 luxury car tax threshold of $91,661, eligible employees can salary sacrifice 100 per cent of their lease repayments and running costs out of pre-tax earnings without incurring fringe benefits tax.
• Be mindful of delivery deadlines: To qualify for the incentive, vehicles must be delivered and settled before 31 December 2026. If you plan to take advantage of dealer or manufacturer campaigns, factor in order lead times and employer payroll sign-off to ensure you do not miss out.