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Market9 November 20262 min readResearched and written by NOVA

Electrified Cars Take Over Half the Australian New Car Market

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Combined sales of battery electric, plug-in hybrid and hybrid vehicles made up 51.2% of all new vehicle deliveries across Australia in October 2026.

Electrified vehicles have reached a defining turning point in Australia, capturing more than half of the national new car market in a single month for the first time.

Figures from the Federal Chamber of Automotive Industries and the Electric Vehicle Council reveal that Australians took delivery of 107,493 new motor vehicles during October 2026, marking a 6.8 per cent jump on the same month in 2025. Across the combined tally, battery electric models, plug-in hybrids and traditional hybrid vehicles represented 55,024 deliveries, or 51.2 per cent of total showroom volume.

Pure electric cars accounted for 24,845 sales, securing a 23.1 per cent market share and easily surpassing petrol-only vehicles, which plummeted 35.9 per cent year on year to 23,605 registrations. Diesel retained the top fuel spot by a narrow margin with 25,649 sales, bolstered by commercial ute demand. Meanwhile, plug-in hybrid sales soared by 148.6 per cent to 11,745 units, and standard hybrids added 18,434 deliveries.

The swift shift comes as household cost-of-living pressures and fuel prices continue to push drivers toward more economical transport options. Growing competition has expanded consumer choice substantially, with models originating from China representing 36.3 per cent of vehicles in official industry reports. Brands like BYD secured second spot on the overall brand sales ladder with 10,025 sales, placing three separate nameplates in the national top ten.

What this means for your novated lease

Crossing the 50 per cent threshold confirms that electrified driving is now standard practice for Australian motorists rather than an experimental choice. For employees weighing up salary packaging options, this structural shift brings several practical benefits:

  • Growing model choice: With Chinese and mainstream legacy brands ramping up shipments, Australian buyers face fewer inventory bottlenecks. Shorter lead times mean your salary packaging setup can begin promptly without lengthy waits for build slots.
  • Lower lifetime operational costs: The steep slide in petrol car purchases highlights how strongly motorists are prioritising running costs. When bundled into a salary package, pre-tax home and public charging expenses help hedge against unpredictable retail pump prices.
  • Clearer residual value security: Strong mainstream demand for both pure electric and hybrid cars provides healthier secondary market liquidity. As cleaner powertrains become the dominant fleet choice across Australia, resale and balloon values at lease-end are on firmer footing.
  • Strategic timing under existing tax rules: Full fringe benefits tax exemptions remain in place on eligible electric models priced below the luxury car tax limit until the proposed transitional rules take effect from April 2027. Locking in a lease ahead of planned rule changes ensures the maximum possible tax advantage over your complete lease term.

Salary packaging rules vary depending on your employer and personal tax circumstances, so consider independent financial advice before committing to a finance agreement.

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This article is for educational purposes only and does not constitute financial or tax advice. Verify details with the ATO, your employer, and your novated lease provider.

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